Logo: there was a request from the client to use the letters I and A in the name when creating a logo (they are the first letters of his last name and first name). So given the following solution to get the appearance of an opened bag using letters.

For branding, the following solution was given to place the name in the part expressing the opening of the bag, because the bag is not only an accessory for a woman, but also an important element where the most necessary and important things are stored, which are important to make everyday life complete. Thus emphasizing the company's idea that bags are an everyday friend